Mccauley Pharmacy

Sam McCauley Chemists has been an established and trusted brand in Ireland since 1953. With its two newest locations now in Dublin & Cork, they plan to take on their English competitors Boots & Lloyds. With that, the company wanted a new brand system, bringing McCauley Pharmacy into the future as the expert of health & beauty in Ireland. We wanted McCauley Pharmacy to communicate with all customers that they are the local experts you can trust & rely on no matter what life throws at you. Every part of the brand has been humanised to create a friendly, approachable & professional feel. The brand icon represents the harmony between health & beauty and is a tool used consistently across touch-points for brand recognition. See the branded website here.